>From the SEDiv Awards banquet:
We also have an agreement with Sunoco. Expect to see the Sports Car Club of
America name on every Sunoco gas pump. OK, Sunoco ha a limited availability
market, but it's the same concept to get our name on the Fram filter box,
about 60 ft of name space at every Walmart across the country.
The whole point is to get our club name out in front of people who don't know
we exist. No more Secret Car Club of America.
Mark
> From: Rocky Entriken
> . . . While this may have been one of the easier marketing coups S.Johnson
> has
> done or will do, it does mark an initial step in both trying to get the SCCA
> name out there, and in trying to get Corporate America to support what we
> do. . . .
>
> . . . When's the last time you saw a K&N ad
> on television or in a magazine (other than car mags)? What exposure to The
> World would K&N give us? If you, as a consumer, really like the K&N then by
> all means use it! But realize that while the K&N may (in your opinion)
> further your competition goals, it would do little to further SCCA's
> exposure goals. A corporate support that may be 10% of K&N's marketing
> budget may be a tenth of a percent of Fram's -- thus it would be out of
> reach for a K&N and easily within reach for a Fram. And that is to our
> benefit.
>
> --Rocky Entriken
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