[TR] An expensive lesson

[John Macartney]

Sorry, Don. Didn't mean to 'hurt' anyone but I only wrote that piece to illustrate that 'price fright' should never be the deciding factor. It's doing your best to keep your prices as close to market acceptance limits and 'going that extra mile' if you can on customer service. I do remember two small independents based in California (one in SF, the other in LA) who clearly had some very loyal and dependable customers and they kept on coming back to us with repeat business. It was never large and even if we lost it, this would never have impacted on our bottom line. But they stuck with us and we tried to give them the best deal possible because it was always such a pleasure dealing with them. Probably the difference between those two outfits and all the rest was they 'understood' the volatility of foreign exchange movements and clearly did their level best to address it. I was greatly saddened some years later to learn the owners of both businesses had died and the businesses were liquidated. they had become such very good friends. Do any of the older listers in CA by chance remember Dave Milner or Hank Dukowski? That's who they were.

Jonmac



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