[Healeys] Speaking of the M modification..

Josef.Eckert at t-systems.com Josef.Eckert at t-systems.com
Thu Dec 11 00:33:35 MST 2008

You wrote what I wanted to say. Its all about marketing. And if you have a lot
of stones in your garden. Just make the people believe they are special and
you are the winner.

 "I looked on the Nada site last week  the 100-M was around $115,000. USD and
the 100-S was Around $189,000 USD . the 100-S is way under priced "

Here in Germany/Europe (perhaps except Switzerland) I think there is no way to
sell a 100-M for $115,000. You would not find one to buy. But if you can show
me a real 100S for sale for $189,000, I would ask all my friends to lend me
money to buy this car.

Josef Eckert

-----Urspr|ngliche Nachricht-----
Von: healeys-bounces at autox.team.net [mailto:healeys-bounces at autox.team.net] Im
Auftrag von Rich C
Gesendet: Donnerstag, 11. Dezember 2008 06:18
An: Healeys
Betreff: Re: [Healeys] Speaking of the M modification..

A number if years ago, around about 1985, I had a '54 BN1 and when purchased
it came with a full set of period original "over the dealer counter" Austin
performance parts as listed in a 1954 printed booklet, i.e. long before a
"factory M" model was ever thought of. These parts were essentially known as
the Lemans kit parts, and over the years there has been absolutely nothing
wrong or false about installing any or all of these parts on your Hundred to
enhance whatever part of your enjoyment of the car you wish to satisfy. I
built up my '54 BN1 and installed these parts on it. It seemed I was for ever
defending to the thickos the fact that it's quite correct to have done so, and
no, it's NOT a factory M.

Now as for the "Factory M", please note that with the new six cylinder car on
the horizon, the Warwick boys came up with a brilliant marketing idea whereas
these about to be orphaned Lemans parts were installed on approx.
640 production cars that were taken from the (by that time) BN2 line, the
resulting cars being marketed as a new model, the 100M. Sort of kills two
birds with one stone....in 1955, the about to be discontinued BN2 and the
orphaned kit parts could be marketed as a more desireable "new " interum
model... the 100M.

When this entire situation is examined objectively, it be comes a bit
ridiculous to me why there has been so much fuss and that much extra value
placed on the 100M, i.e. the ones that had the kit bits installed "over there"
so they could use up the parts.
One last interesting point....the only "certification" we seem to have from
BMIHT about these "factory M's" is that it's recorded on the build card that
they were fitted with a louvered bonnet.

Just some thoughts to contemplate....

Rich Chrysler
AHCA Hundred Registrar

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