[Fot] Fwd: free entry into the Triumph race at the Glen?

Fri Nov 2 13:39:40 MDT 2018

[image: image.png]
Bob Kramer

On Fri, Nov 2, 2018 at 12:01 PM Bill via Fot <fot at autox.team.net> wrote:

> I get it, you folks aren’t used to anyone actually doing any clever
> marketing for vintage racing. Marketing is a scary and confusing word in
> the club world, and any ideas to increase participation and compete against
> other organizations would require a special committee consisting of all the
> people who are freaked out about the idea, two people who think profit is
> evil, and the person who came up with the stupid idea in the first place,
> who would meet three times over the course of a year and then wander off.
> This is not that. This is someone who doesn’t think it’s a bad thing to
> make money doing stuff.
>
> A club would eventually decide on a ten-dollar discount, which wouldn’t
> provide an incentive for anyone and would piss off the people who didn’t
> get it. Sort of the antithesis of marketing.
>
> I had a conversation about some marketing efforts with some of the folks
> in SOVREN a few years ago, and then came to my senses and hid in my trailer
> for the rest of the weekend. I have some socially awkward mental tics which
> limit how much I want to talk about doing something useful. It’s why I’ve
> had to start my own businesses instead of working for someone else. I make
> a lot of mistakes, but I make them quickly and efficiently.
>
> As a marketer, I’d say this is the single most clever idea I’ve seen from
> a racing organization since someone decided the wheels should go on the
> bottom of the cars. The incremental cost of adding another competitor is
> pretty much nothing. The future value of a happy customer is probably more
> than $10K. That’s math I could work with.
>
> Bill
>
> On Nov 2, 2018, at 6:30 AM, John Styduhar via Fot <fot at autox.team.net>
> wrote:
>
> Even if you're not a racer, you should make plans to bring your street TR
> to the Grand Prix Festival on Sept 6, 2019.  Check out all the festival
> activities at:
>
> http://grandprixfestival.com/index.html
>
>
> On Fri, Nov 2, 2018 at 7:47 AM Brian Garcia via Fot <fot at autox.team.net>
> wrote:
>
>> I’m not sure I understand all of the suspicion surrounding this.  Members
>> have already talked to SVRA and Rick, an SVRA staff member, has confirmed
>> that information to the list.  Further, several have already registered and
>> confirmed that their entry fee was, in fact, $100.  If there are Triumph
>> racers out there that aren’t on FOT they will undoubtably see SVRA 2019
>> schedule in magazines in the upcoming months and all the info was on their
>> website the day it was announced.  SVRA is trying this with a different
>> marque at every race this year.  As someone that has organized events in
>> the past I think it is a cool strategy. Are they doing it to increase car
>> counts?  Of course - why else would you offer any incentive for any race
>> your holding?  My guess is that they are looking at these feature discounts
>> as a loss leader hoping to pick up repeat entries in the future if they can
>> put on a good event and make it an experience that a driver wants to
>> repeat.  Nothing nefarious about that.
>>
>> For what it’s worth they had another promotion tying a free test day
>> ($325 value for most of their events) to an earlybird entry for 2019.  I
>> did it.  They added a test day for free.  Just as advertised.
>>
>> In summation - if you were at all considering running Watkins Glen they
>> have offered an awesome experience to do so.  If you weren’t that’s cool
>> too.  I have no affiliation to SVRA - in fact next year will be the first
>> time I have run with them since 2015. I’m just a guy that loves vintage
>> racing and loves a good deal.  There are shortages of many things in this
>> world.  Good news and discounts on anything race-related are certainly
>> among them.  Be willing to accept them on the rare occasion that they come
>> along :)
>>
>> Just my $.02
>>
>> Brian
>>
>> Sent from my iPhone
>>
>> Begin forwarded message:
>>
>> *From:* Jerry Van Vlack via Fot <fot at autox.team.net>
>> *Date:* November 1, 2018 at 10:47:33 AM CDT
>> *Cc:* "Triumph 'Friends of Triumph" <fot at autox.team.net>
>> *Subject:* *Re: [Fot] free entry into the Triumph race at the Glen?*
>> *Reply-To:* Jerry Van Vlack <jerryvv at roadrunner.com>
>>
>> I suggest a racer take the lead and get SVRA to publish to FOT the
>> complete deal, if any hidden costs, committed track time and time of day
>> for all Triumph racers and any other salient information. Also suggest that
>> they extend the invite to all FOT racers, there may be some who have never
>> raced a SVRA event or never a WG event who would like to do so.
>>
>> Since Triumph is the featured marque in 2019 for the in town events SVRA
>> must want to piggy back on that and that makes sense.
>>
>> Since Triumph is the downtown feature marque and I’m not a racer I’ll be
>> doing WG in September. Triumphs have always been very visible in the
>> downtown event year over year and it’s nice they are recognizing that. I
>> know many of the WPTA faithful will be too.
>>
>> JVV
>>
>> *From:* John Styduhar via Fot
>> *Sent:* Thursday, November 1, 2018 9:50 AM
>> *To:* william r tobin
>> *Cc:* Triumph 'Friends of Triumph
>> *Subject:* Re: [Fot] free entry into the Triumph race at the Glen?
>>
>> All we need is Bob Tullius as the Grand Marshall.
>>
>>
>> On Thu, Nov 1, 2018 at 3:13 AM Bill Tobin via Fot <fot at autox.team.net>
>> wrote:
>>
>>> Hi Gang, i'm planning on attending; it's a fun weekend, although you can
>>> get more track time at a some  of the smaller races. Like VRG events.
>>>
>>> However, if you go to this race, be sure to sign up for the Friday
>>> evening re-enactment. It's a blast. And it is Watkins Glen. You might
>>> encounter some famous, or semi-famous, folks there. Like B S Levy. I manned
>>> his bookselling tent for a few minutes while he hit the portajohn. But I
>>> digress!
>>>
>>> I did have a nice chat with Boris Said last September. Interesting guy.
>>>
>>> You probably won't be sorry if you go.
>>>
>>> Cheers, Bill
>>>
>>> On 10/31/2018 9:11 AM, Mike Harmuth via Fot wrote:
>>>
>>> I received this from SVRA today. They're not my normal race group but
>>> this seems like a good deal. Anyone else going?
>>>
>>> mike h
>>>
>>>
>>> Please accept this personal invitation to bring your
>>> *1963 Triumph Spitfire*
>>> to the Triumph Reunion at our 2019 US Vintage Grand Prix
>>> which includes FREE ENTRY*
>>>
>>> Dear Mike Harmuth,
>>>
>>> I am excited to tell you about a brand new program that is being
>>> launched for SVRA’s 2019 race season. Since acquiring SVRA, it has been my
>>> goal to fund SVRA through sponsorships and engaging spectators, not just by
>>> the entry fees paid by our racers. This year we are taking a big step with
>>> the launch of our Reunion Program.
>>>
>>> At each of our SVRA events, we will host a Featured Marque or Featured
>>> Group. All hosted participants will receive special event entitlements
>>> including, “*Free Entry*” into the Sprint race. Each hosted entrant
>>> will run two sessions on Friday and Saturday with their normal SVRA run
>>> group and a Sunday 30 minute Reunion Race and Fan Walk. Each feature
>>> entrant will receive a Reunion Group photo and Hero Cards to pass out to
>>> kids so they can collect them and learn about your car. The Feature
>>> Marque/Group will also be highlighted in the event program and on the
>>> poster. We really are serious about you being the featured show for our
>>> spectators.
>>>
>>> For the US Vintage Grand Prix, we are hosting an Triumph Reunion. Please
>>> click the link below to enter the race. You will be responsible for the
>>> optional activities like; the test day, enduro and dinner tickets. The
>>> Sprint race will cost $100 but we will issue a $100* dollar check to each
>>> entrant that takes the green flag in Sunday's Triumph Reunion race. This is
>>> a first step at being able to offer free entry to our featured groups. It's
>>> my hope that someday, SVRA will be able to offer free entry to several race
>>> groups on the same weekend.
>>>
>>>
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>>>
>> ------------------------------
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