[Roadsters] 50th anniversary

[alvin gogineni]

Nissan did pay tribute to its roots(almost subliminally in a INFINITI ad)
at one point:

http://www.youtube.com/watch?v=0Clwy70ECXY

wish they did this more often


On Mon, Apr 16, 2012 at 12:27 PM, Paul Courson <cour.jpeg at gmail.com> wrote:

> Hi Dave, you're a realist, and your analysis is probably what governs
> the situation.
>
> But,
>
> One must remember that the Japanese culture is steeped in history, and
> its people are very respectful of the broadest concept of "heritage."
> For this reason alone, a corporation seeking to affirm its roots would
> have reasons beyond an economic equation to showcase a tangible
> example of that longevity.
>
> Numerically, the 311 is in a far stronger position to be seen by the
> public at large than, say, BMW's 507, the Mercedes gullwing, and the
> Ferrari 330 GTS, just to name a few that turn my head, seldom as that
> takes place.
>
> Two of those three automakers have a significant stake in the U.S.
> market, and regularly tout their heritage in television advertising
> showing historic models that are no longer made.
>
> Nissan, struggling to regain what many would consider its former glory
> in the U.S. under the DATSUN banner, could easily cash in on a huge
> opportunity to tie its history to the current American marketplace
> with the cool little sports car we own.
>
> The fact the majority of the U.S. public is unaware of the 311 would
> possibly help, not hurt, the impact of a properly crafted campaign and
> commemoration of 50 years since that car's production began.
>
> Finally, the "garage" series of Nissan ads a few years ago included
> the 311, proud and prominent.  Someone simply needs to link a few
> scattered neurons in the corporate mindset, and maybe there could be a
> spark.
>
> Go for it !
>
>
>
> On Mon, Apr 16, 2012 at 3:08 PM, dave n <sumton at sbcglobal.net> wrote:
> > please don't flame me; I have a roadster.
> >
> > if I were corporate, I would have figured out that 95% of America have no
> > clue what a roadster is. B and of the remaining 5%, 2% still think its an
> mg
> > or at least british.
> >
> > I bet at least 40% of the population are familiar with the z car in at
> least
> > one of its iterations. B so if I'm corporate, and I'm totally profit
> > oriented, why would I try to bring publicity on a product that no one
> knows
> > about, and is no longer made? B again, I'm just playing devil's advocate
> > here. B what's in it for them?
> >
> > granted, you could say itb s the precurser, but no one thinks beyond the
> > surface. B they don't look alike. B how could that be?
> >
> > the Z car is still made, so there's motivation to promote it and its
> > history. B I'm just sayin. B I wish I thought otherwise
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