[Roadsters] 50th anniversary

[Joe Russo]

The key to Nissan execs honoring the roadster is a marketing company that
sells them the idea. The new Nissan models seem to be geared toward the mid20
somethings....I think a low cost, roaster for this market on the 50th
anniversary would be a good campaign...maybe even help launch the Datsun
marque again?

If we could get to their ad men, maybe we stand a chance! :-)

Joe

Sent from my iPad

On Apr 16, 2012, at 4:09 PM, alvin gogineni <alvingogi at gmail.com> wrote:

> Nissan did pay tribute to its roots(almost subliminally in a INFINITI ad)
> at one point:
>
> http://www.youtube.com/watch?v=0Clwy70ECXY
>
> wish they did this more often
>
>
> On Mon, Apr 16, 2012 at 12:27 PM, Paul Courson <cour.jpeg at gmail.com> wrote:
>
>> Hi Dave, you're a realist, and your analysis is probably what governs
>> the situation.
>>
>> But,
>>
>> One must remember that the Japanese culture is steeped in history, and
>> its people are very respectful of the broadest concept of "heritage."
>> For this reason alone, a corporation seeking to affirm its roots would
>> have reasons beyond an economic equation to showcase a tangible
>> example of that longevity.
>>
>> Numerically, the 311 is in a far stronger position to be seen by the
>> public at large than, say, BMW's 507, the Mercedes gullwing, and the
>> Ferrari 330 GTS, just to name a few that turn my head, seldom as that
>> takes place.
>>
>> Two of those three automakers have a significant stake in the U.S.
>> market, and regularly tout their heritage in television advertising
>> showing historic models that are no longer made.
>>
>> Nissan, struggling to regain what many would consider its former glory
>> in the U.S. under the DATSUN banner, could easily cash in on a huge
>> opportunity to tie its history to the current American marketplace
>> with the cool little sports car we own.
>>
>> The fact the majority of the U.S. public is unaware of the 311 would
>> possibly help, not hurt, the impact of a properly crafted campaign and
>> commemoration of 50 years since that car's production began.
>>
>> Finally, the "garage" series of Nissan ads a few years ago included
>> the 311, proud and prominent.  Someone simply needs to link a few
>> scattered neurons in the corporate mindset, and maybe there could be a
>> spark.
>>
>> Go for it !
>>
>>
>>
>> On Mon, Apr 16, 2012 at 3:08 PM, dave n <sumton at sbcglobal.net> wrote:
>>> please don't flame me; I have a roadster.
>>>
>>> if I were corporate, I would have figured out that 95% of America have no
>>> clue what a roadster is. B and of the remaining 5%, 2% still think its an
>> mg
>>> or at least british.
>>>
>>> I bet at least 40% of the population are familiar with the z car in at
>> least
>>> one of its iterations. B so if I'm corporate, and I'm totally profit
>>> oriented, why would I try to bring publicity on a product that no one
>> knows
>>> about, and is no longer made? B again, I'm just playing devil's advocate
>>> here. B what's in it for them?
>>>
>>> granted, you could say itb s the precurser, but no one thinks beyond the
>>> surface. B they don't look alike. B how could that be?
>>>
>>> the Z car is still made, so there's motivation to promote it and its
>>> history. B I'm just sayin. B I wish I thought otherwise
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