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Re: Sports Car Design Survey (long)

To: triumphs@autox.team.net, Doug Mitchell <dmitchel@ford.com>
Subject: Re: Sports Car Design Survey (long)
From: Jim Sickler <jimsickl@icon-stl.net>
Date: Tue, 12 Mar 1996 13:46:30 -0600
Cc: triumphs@autox.team.net, mgs@autox.team.net, british-cars@autox.team.net, lotus-cars@netcom.com, tigers@spice.sc.intel.com, tr8@mercury.lcs.mit.edu
Organization: Racer X (You know the one in Speed Racer)
References: <199603121826.AA14358@internet-mail.ford.com>
Doug Mitchell wrote:
> 
> To: ALL
> 
> I have been asked to forward this survey to as many people as possible.
> This is a real survey being conducted by an employee of Ford Motor
> Company. I am not collecting the responses, so do not send your replies
> to me. If you receive more than one copy, please return only one.
> 
> Please send your responses to:
> 
> mikekim@e-mail.com
> 
> =====================Note forwarded from Michael Kim==========================
> From: Michael Kim
> 
> Subject: Sports Car Survey
> 
> Hi!  Here's your chance to influence a future car design.  Please take 3
> minutes of your time to fill out this survey.  It's only 11 questions long!
> 
> QUESTIONS
> 
> 1.  What kind of car do you currently drive?    __________________
> 
> 2.  If money's no object,
>     What kind of car would yo like to own?      __________________
> 
> 3.  If money IS object,
>     What kind of car would you like to own?     __________________
> 
> 4.  How much do you plan on spending on your next car?   $________
> 
> 5.  For that SAME price, if you had a choice among these below,
>     Which one would you choose?  (Please rank them 1-6)
> 
>     ___Sedan  ___Wagon  ___Sports Car  ___Minivan  ___Compact Utility  
>___Truck
> 
> 6.  How important is entry/exit when you consider buying a car?  (Put an "X")
> 
>     ___Not at all       ___Somewhat       ___Very Important
> 
> 7.  How would you rate entry/exit of a typical sports car?  (Please put an 
>"X")
> 
>     ___Very Bad   ___Bad   ___O.K.   ___Good   ___Very Good
> 
> 8.  Please rate the following doors in terms of visual image appeal.
>                                           (1-no appeal, 5-very high appeal)
> 
>     Conventional door                                 ___
>     Sliding door      (like a minivan)                ___
>     Gull-wing door    (like in "Back to the Future")  ___
>     Jacknife door     (like a Lamborghini)            ___
> 
> 9.  Now please rate the same doors with respect to entry/exit practicality.
>                                           (1-no appeal, 5-very high appeal)
>     Conventional door  ___
>     Sliding door       ___
>     Gull-wing door     ___
>     Jacknife door      ___
> 
> 10. IF these doors offered better entry/exit than a conventional door,
>     How much EXTRA would you be willing to pay for these doors
>     on a $15,000 - $20,000 sports car?  (Chrysler minivan door: $500 option)
> 
>     Sliding door      $_____
>     Gull-wing door    $_____
>     Jacknife door     $_____
> 
> 11. Now, if they are free, which one would you choose?  (Please rank 1 - 3)
> 
>     Sliding door      ___
>     Gull-wing door    ___
>     Jacknife door     ___
> 
> DEMOGRAPHICS
> 
> Sex: ___Male  ___Female    Age: ___   State: ___  Country: __________
> 
> Marital Status:  ___Single  ___Married  ___Divorced
> 
> Thank you very much for filling out this survey! Now, could you please forward
> this survey to everyone who has access to internet? Please find as many people
> outside the company, especially your friends in school. We need as many youth
> responses as the female responses. Have a great day!
> 
> Please send the replys to:  mikekim@e-mail.com
> 
> Sincerely,
> MIKE KIM
> Product Strategy-New Concepts¦ If they say it can't be done,
> Ford Motor Company           ¦ show'em how it's done.
> 
> ========================End of 
>forward=========================================
> Thanks for your assistance.
> Doug MitchellGreat TRIUMPH material as usual. No wonder the "regulars" are 
>pissed.
Jim
BTW I would NEVER buy a Ford, especially NOW.(Sorry DJ)

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