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Sports Car Design Survey (long)boundary="PART-BOUNDARY=.19603121329.ZM14

To: triumphs@autox.team.net, mgs@autox.team.net, british-cars@autox.team.net, lotus-cars@netcom.com, tigers@spice.sc.intel.com, tr8@mercury.lcs.mit.edu
Subject: Sports Car Design Survey (long)boundary="PART-BOUNDARY=.19603121329.ZM14496.dsg128"
From: "Doug Mitchell" <dmitchel@ford.com>
Date: Tue, 12 Mar 1996 13:29:22 -0500
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Content-Description: Text
Content-Transfer-Encoding: quoted-printable

To: ALL

I have been asked to forward this survey to as many people as possible.
This is a real survey being conducted by an employee of Ford Motor
Company. I am not collecting the responses, so do not send your replies
to me. If you receive more than one copy, please return only one.

Please send your responses to:

mikekim@e-mail.com

=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3DNote forwa=
rded from Michael Kim=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D
From: Michael Kim

Subject: Sports Car Survey

Hi!  Here's your chance to influence a future car design.  Please take 3
minutes of your time to fill out this survey.  It's only 11 questions lon=
g!

QUESTIONS

1.  What kind of car do you currently drive?    __________________

2.  If money's no object,
    What kind of car would yo like to own?      __________________

3.  If money IS object,
    What kind of car would you like to own?     __________________

4.  How much do you plan on spending on your next car?   $________

5.  For that SAME price, if you had a choice among these below,
    Which one would you choose?  (Please rank them 1-6)

    ___Sedan  ___Wagon  ___Sports Car  ___Minivan  ___Compact Utility  __=
_Truck

6.  How important is entry/exit when you consider buying a car?  (Put an =
"X")

    ___Not at all       ___Somewhat       ___Very Important

7.  How would you rate entry/exit of a typical sports car?  (Please put a=
n "X")

    ___Very Bad   ___Bad   ___O.K.   ___Good   ___Very Good

8.  Please rate the following doors in terms of visual image appeal.
                                          (1-no appeal, 5-very high appea=
l)

    Conventional door                                 ___
    Sliding door      (like a minivan)                ___
    Gull-wing door    (like in "Back to the Future")  ___
    Jacknife door     (like a Lamborghini)            ___

9.  Now please rate the same doors with respect to entry/exit practicalit=
y.
                                          (1-no appeal, 5-very high appea=
l)
    Conventional door  ___
    Sliding door       ___
    Gull-wing door     ___
    Jacknife door      ___

10. IF these doors offered better entry/exit than a conventional door,
    How much EXTRA would you be willing to pay for these doors
    on a $15,000 - $20,000 sports car?  (Chrysler minivan door: $500 opti=
on)

    Sliding door      $_____
    Gull-wing door    $_____
    Jacknife door     $_____

11. Now, if they are free, which one would you choose?  (Please rank 1 - =
3)

    Sliding door      ___
    Gull-wing door    ___
    Jacknife door     ___

DEMOGRAPHICS

Sex: ___Male  ___Female    Age: ___   State: ___  Country: __________

Marital Status:  ___Single  ___Married  ___Divorced

Thank you very much for filling out this survey! Now, could you please fo=
rward
this survey to everyone who has access to internet? Please find as many p=
eople
outside the company, especially your friends in school. We need as many y=
outh
responses as the female responses. Have a great day!

Please send the replys to:  mikekim@e-mail.com

Sincerely,
MIKE KIM
Product Strategy-New Concepts=A6 If they say it can't be done,
Ford Motor Company           =A6 show'em how it's done.

=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3DE=
nd of forward=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D
Thanks for your assistance.
Doug Mitchell

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