I know that when I was 9 years old and decided that I wanted a
Spitfire, I hadn't any idea of WWII or the aeroplane-but, after I got bigger
and more cognizant-I enjoyed the association-and still do! However,
that image of the aeroplane is not ALWAYS in my mind when I look at the
car or drive it. But, it is undeniable.
Laura
Vita brevis est: rapide agite, vigore strigate!
> "Terry L. Thompson" wrote:
> >
> > Hanging on my wall is a Triumph ad from 1974 (?) that has a WW2 flying
ace
> > endorsing the plane. Even before WW2, Triumph had produced the "Southern
> > Cross" (named for the first airplane to cross the Pacific in 1938,
piloted
> > by Sir Charles Kingsford-Smith). They liked planes.
> >
> > It's all about marketing. Triumph WANTED you to associate the spitfire
car
> > with the heritage of WW2 flying aces. Anyone have those cheep little
> > buttons that have the WW2 Roundel with the word SPITFIRE on it? (Raising
hand)
>
> Looking back over the Spitfire advertising, it looks to me that the
> "aeroplane" angle was late coming and short lived -in the 70's.
>
> From the earliest Spitfire ads I've seen, Triumph wanted you to
> associate the Spitfire with picking up girls, amateur racing, and in
> general a "Playboy" lifestyle.
>
> Most of the original Spitfire owners I've spoken with would tell you
> that WWII was the *last* thing on their mind when they decided that they
> wanted a Triumph.
>
> Myself, I associate my Spitfire with going to the beach.
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