Only the Brits would devise a scheme like this. Fun read.
JVV
From: Hagerty News
Sent: Wednesday, May 13, 2020 10:01 AM
To: jerryvv at roadrunner.com
Subject: Reliving Range Rover's wildest PR stunt
Let's drive together.
13 May 2020
Range Rover’s PR stunt to brave the Darién Gap was a baptism by fire—and swamp
In 1970, British Leyland wanted to get its brand-new Range Rover truck in front of as many American eyes as possible. How about sponsoring a daring drive across two continents, putting nearly 18,000 miles of punishing Pan-American highway on a pair of Rovers?
Relive this wild trip
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