[TR] Reuters: BMW mulls fourth brand

BearTranserv at aol.com BearTranserv at aol.com
Thu Sep 27 14:38:40 MDT 2007


In a message dated 9/27/2007 9:24:37 AM Mountain Daylight Time,  
bdischer at blakedischer.com writes:

FYI

This on the business wires a short time  ago:

Reuters
September 27, 2007 -- 09:00 CET 

FRANKFURT  (Reuters) -- BMW AG may add a fourth brand under a new strategy
that CEO  Norbert Reithofer is presenting to the German carmaker's
supervisory board,  the Frankfurter Allgemeine Zeitung paper reported.

Without citing the  source of its information, the paper said the potential
new brand would  round out its current portfolio of premium BMWs, Mini small
cars and luxury  Rolls-Royces, it said.

The paper said BMW has ruled out acquiring  Swedish brand Volvo from Ford
Motor Co, which is sounding out interest in  its European premium nameplates.


Probably gonna buy Jaguar?  But where would that fit with the  big BMW 
sedans, between them and Rolls?  Jag 2 seater is a little bigger  than the Z4...no?
 
Robert B.  Houston
Texan in New Mexico

63 TR4

As he stared at her ample  bosom, he daydreamed of the dual Stromberg
carburetors in his vintage  Triumph, highly functional yet pleasingly formed, 
perched prominently on top of  the intake manifold, aching for experienced 
hands, the small knurled caps of the  oil dampeners begging to be inspected and 
adjusted as
described in chapter  seven of the shop manual.
Dan McKay







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