[Mgs] MG pickup

[Max Heim]

Yes, we know they bought what was left of the company, so they did come by the trademark legitimately. But you can’t tell me that this pickup truck has any actual content left over from the UK version of the company.

I think it is mainly an example of this cultural tendency of Asian corporations to adopt English-language trademarks and brand names for perceived prestige, even if their customer base cannot be expected to be aware of the original derivation. Really, how many Chinese truck customers know that the MG sports car even existed? No more than they know that the Dawes bicycle existed.

--
Max Heim
'66 MGB


> On Aug 9, 2019, at 11:19 AM, David Breneman via Mgs <mgs at autox.team.net> wrote:
> 
> On Thursday, August 8, 2019, 5:28:27 PM PDT, Max Heim via Mgs <mgs at autox.team.net> wrote: 
> 
>> Just dumb. It’s like the Chinese bicycle I bought — it bears the brand name of a 
>> long-defunct British bicycle manufacturer. No relation, they just bought the rights 
>> to the name cheap.<sigh>
> 
> There's more to it than that.  SAIC did buy the MG company and a lot
> of the tooling from the executives who had bought it from BMW, and
> has been selling cars in Europe for several years.  A better analogy 
> might be Jeep.
> 
> _______________________________________________

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