[Healeys] Hyphened badge

Greg Lemon glemon at neb.rr.com
Sun Feb 1 20:46:20 MST 2015

Latest ad I found with a hyphen is 1960, kind of amusing, advertisement for the new 3000, shows a car under a cover, talks about the "big reveal".  Marketing to try to stir up interest and excitement in a new model that looks like just like the old one.  http://www.ebay.com/itm/1960-Austin-Healey-3000-car-introduction-photo-vintage-print-ad-/361201874152?pt=LH_DefaultDomain_0&hash=item54194f34e8

Greg Lemon

From: Michael Oritt 
Sent: Sunday, February 1, 2015 7:44 PM
To: Ge 
Cc: AH Mail List 
Subject: Re: [Healeys] Hyphened badge

I think we have established that there was probably no consistent change point from hyphenated to non-hyphenated which seems to support the idea that after the decision to change was made the stock of hyphenated badges was nevertheless used until exhausted.

However my original question was not "when" but rather "why" the switch was made.  There must have been a reason for making an affirmative decision to do something and I am genuinely surprised that the reason has never been made known,

Any thoughts here?

Best--Michael Oritt

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