[Healeys] Express.com ad

[Bob Spidell]

re:
"... ad agencies really know how to pick a classic car to draw attention to 
their products don't they?"


They seem, for the most part, to use cars that ooze style and class without 
being pretentious/snobby; i.e. you don't see many exotics--Ferraris, Lambos, 
Porsches, etc.--in ads unless the marketeers are specifically targeting the 
'summer in the Hamptons' crowd. IMO, that's why you see (lots of) Healeys, MGs, 
old Mustangs, old T-Birds and a few old Jags (XK120s, mostly) in a lot of ads. 
Those are classy 'everyman' cars.


bs


pennell at cox.net wrote:
> Listers,
> 
> Many of you have probably seen it already.  Got a flyer Tues in the mail from express.com.  The cover has a gorgeous model walking in front of a red BJ8 Mk III.  Car looks great and so does the model!
> 
> Inside is a shot of more models and you can see a bit of the side of the car.
> 
> These ad agencies really know how to pick a classic car to draw attention to their products don't they?
> 
> Does she belong to anyone on the list - the car not the model?
> 
> Keith Pennell

*******************************************************************
Bob Spidell           San Jose, CA            bspidell at comcast.net

*******************************************************************