Keith
<<Surely you've heard that Chevy had trouble selling the Nova in
Spanish-speaking countries until they came up with a name that didn't
mean, "It doesn't go.">>
Sounds just like the problem Mitsubishi had with Pajero ... it means
'w*nk*r' in Spanish! They remnamed it Shogun in some markets.
In a similar vein I understand that the IT company W*ng developed at huge
expense a new services initiative for their customers which they called
'W*ngCare'. It was only after they had printed all the brochures and
distributed them all around the world that somebody actually pronounced the
name out loud! Must have been somewhat career limiting.
regards
Jeremy
Age & Treachery Racing Australia
http://ourworld.compuserve.com/homepages/atroz
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