Group,
I thought it was common knowledge that NISSAN was used world wide and
that Datsun was only used in the US. The Japanese were new to the US
market so execs hired some Germans from VW to help with their
introduction. The Bug had been on US shores and had done very well.
The name was cute and the shape also fun. The introduction was going to
be in only 6 months and a brand name for the US was needed. When told
that they only had 6 months for the add campaign their reply was "DAT
SOON"? And as they say, the rest was history.
Dana :)
"Meston, Larry" wrote:
>
> Recently someone pointed out that "Nissan" was embossed on my valve cover,
> and wanted to know how that could be since this was a Datsun roadster, and
> Datsun hadn't changed their name until sometime after 1969. I looked at him
> blankly and said "That's a good question, I'll ask the group"
> Is mine a 'retro' cover, or is this the way it came??
> Larry Meston
> 69 SU 2000
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