I agree.
You need to put something in their hand.
Expect them to take the initiative and go find it, often they won't bother.
--Rocky
----- Original Message -----
From: <Mdmotorsprt@aol.com>
To: <rocky@tri.net>; <autox@autox.team.net>; <wheeltowheel@wheeltowheel.com>
Sent: Friday, August 31, 2001 8:44 AM
Subject: Re: End of an era
> As publications are finding out, web sites are not the end all to
increased subscriptions. It is a mistake to drop hard copy print.
Advertising $$, IMHO, are not well spent on web pages as it is too easy for
a consumer to ignore/delete or otherwise. And many people like to have the
hard copy in fornt of them. Something akin to a feel good for getting
something for your money other than a computer screen of info. We found that
out in our region regrding our newsletter. Going to an entirely electronic
format, at least in this current era, is a mistake.
>
> To much of a *good* thing??
>
> Mike Dickerson
>
> In a message dated Thu, 30 Aug 2001 9:21:24 PM Eastern Daylight Time,
"Rocky Entriken" <rocky@tri.net> writes:
>
> > Got this from a fellow journalist today...
> >
> > > Yesterday, On Track online, the only remaining version of On Track
> > magazine,
> > > notified it's contributors that it is pulling the plug on the website.
> > >
> > > Thus ends the "On Track" era, which began as a tabloid magazine in
1982,
> > > switched to a magazine format in 1984, and was converted after 18
years as
> > a
> > > print publication to an online-only service the first of this year.
> > >
> > > R.I.P. OT
> >
> >
> > Looked at the website (http://www.ontrackonline.com/) and found only a
> > single page stating "This website is temporarily closed while we
redesign
> > it. Please check back again."
> >
> > Now a total shutdown of a racing website for "redesign" in the middle of
the
> > season is bizarre enough to suggest that if you check back there may be
> > nothing there.
> >
> > I'll miss OT. It was a good publication -- doing a good job of living up
to
> > its motto of being the "racing magazine of record." I have all the print
> > issues, sorry not to be getting more.
> >
> > --Rocky Entriken
> >
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