In a message dated 2/12/99 10:52:41 AM Central Standard Time,
jim.gambony@eds.com writes:
<< Re: Lynn St James in Nascar
Personally, if she could convince a typically "male" sponsor (DeWalt,
Craftsman, etc) to sponsor her car... it'd make the effort that much better.
You know that if Sears/Craftsman is putting their name on a car they're
gonna do what it takes to make it a winner. Until it's a proven... how much
support do you think a VS type company would give their team?
'cause if someone like a Lynn St James can go an beat them good ol' boys at
their game you know the bubbas in the racing world will have to take notice.
And maybe their wives/girlfriends/daughters will start watching the races
with the guys... hoping to see the bubbas get beat by a woman. And
realize it's possible.>>
The problem with that is most of your male NASCAR viewers are probably
not
going to pick Lynn as their favorite driver and buy the products that her team
endorses. Therefore her sponsor should appeal to the women that you can't deny
would be rooting for her to whoop-up on the good 'ol boys.
Pax
|