Since the list is slow I thought I might throw this in.
Does this mean that every ferrari model is now a collectors item? Can
Mattel do justice to a 250 GTO model?
>From the Ferrari Web Site:
Ferrari and Mattel announce
global partnership
Mattel, Inc. [NYSE:MAT] and Ferrari today announced that Mattel has been
granted exclusive worldwide rights to produce toys, apparel and
accessories, and adult collectible products based upon the rich heritage
of Ferrari vehicles and the extraordinary Ferrari race team. Under the
multi-year agreement, Mattel will also have the rights to manufacture
boys' and girls' toy products including vehicles, dolls, plush toys, and
games and puzzles.
"Ferrari is one of the world's most prestigious and recognized brands.
Its' heritage of exceptional performance and excellence gives the brand
enormous global appeal for people of all ages," said Bruce Stein,
president, Mattel Worldwide, and chief operating officer. "The incredible
success of the Ferrari race teams in worldwide competition further
demonstrates their tremendous technical development expertise. We look
forward to building upon these equities to grow the Ferrari brand in
conjunction with our portfolio of global Mattel brands."
"The marque represents our most important asset," said the President of
Ferrari Luca di Montezemolo. "For this reason we have chosen to work with
Mattel, who are recognised as the international leaders in the world of
childrens' toys, and are famous as a company which knows how to build and
manage successful brands. Just as significant is Mattel's ability to
manufacture scale car models for collectors. The development of the
Ferrari trade marque, with Mattel, is a new and important step."
Mattel, Inc., with $4.8 billion in annual revenues, is the worldwide
leader in the design, manufacture and marketing of children products
including such popular brands as Barbie dolls, Hot Wheels, Matchbox,
Fisher-Price, Tyco, Disney and Cabbage Patch Kids. Headquartered in El
Segundo, California, Mattel has offices and facilities in 36 countries
and markets its products in more than 150 nations throughout the world.
Richard L. Bergstrom, President, Central Virginia British Car Club,
Richmond, VA
~~~~~~~~~~~~~~~~http://www.centralvamg.com/~~~~~~~~~~~~~~~~
We are the Central VA British Car Club and welcome all forms of
automobile from the British Isles. If you live within 100 miles of
Richmond you should join us! Email me for INFO!
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