It might be difficult for Kelvin to answer as he is still in the employ of
the Moss organization. I am not, having left my position as Sales Manager
there in 1987..........
I remember we did look at the idea of offering quality chrome products. The
reaction from the vast majority of customers - "Holy Cow (or words to that
effect), how on earth can Moss justify charging $200 for a bumper that I can
get from V-B or someone else for $89.95? Gee, you Moss guys are nothing but
a bunch of greedy crooks.............."
So, the decision was made to continue offering the same crappy products that
everyone else seemed to be managing to sell. The big difference, in my
experience, is that Moss will happily accept back for full refund a product
that the customer thinks is of less than adequate quality, whereas some of
the other suppliers aren't quite so considerate.
Lawrie
British Sportscar Center
-----Original Message-----
From: WSpohn4@aol.com <WSpohn4@aol.com>
To: mgs@autox.team.net <mgs@autox.team.net>
Date: Wednesday, March 10, 1999 1:07 PM
Subject: More Moss
><<The intent of any legitimate company is to supply a customer's wants
>and needs whilst making enough profit to continue to stay in business.
>Knowing what the customer wants, and being able to supply it effectively
are
>the difficult bits.>>
>
>The other thing that factors in, Kelvin, is the desire or lack of it on the
>customer's part for quality products.
>Not much point in offering a really superior product if all you get for it
is
>the respect of the customers that you'd do such a thing, while they send
their
>dollars to your competitors for the cheap alternative.
>
>Some of us want, (nay, demand) quality at a fair price, but many are
content
>to go through life in a second rate bargain basement sort of way, happy as
>long as they think they are getting a "deal" and unaware of what real
quality
>is in any case. If most of your customers are 'cheapness above all else'
>types, you'd go broke trying to cater to the top of the heap.
>
>Tell me though, do you see any difference in attitude, and in willingness
to
>pay for quality, in, for instance, Jag owners, as opposed to MG owners?
>
>
>Bill
>
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