[TR] As part of the centenary of the Triumph marque...​

[John Macartney]

Bill,

The car side broke away from the bicycle and motorcycle side in 1936. By 1939, the car business was in dire financial straits and effectively ceased trading in 1939 just before WW2. There are a variety of opinions on why it went bust but I think the principal reason was it strived to make too many different models. While this was encouraging for the potential buyer, the key issue was they tried to cover too many different model types and didn’t make enough of any of them to recoup the design and manufacturing costs. 
On top of that, the car factory itself in Priory Street was really quite small, in the middle of Coventry city centre and by the time Hitler’s Luftwaffe had flattened Coventry in November 1940, the real estate value of the site was pennies. That goes a long way to explaining the relatively small outlay from Standard in 1945 to acquire the Triumph name and manufacturing rights. Hope this clarifies?

Jonmac

Sent from a piece of electronic papyrus I found in King Tut’s tomb

> On 25 Jun 2023, at 04:16, bill beecher <notakitcar at yahoo.com> wrote:
> 
> I always thought the Triumph car didn’t come about till the ‘30s.  When did they split with the motorbike folks?
> Bill B
> 
> “Shoot low sheriff, she’s riding a shetland” …B.Wills
> 
> On Jun 24, 2023, at 7:30 PM, Don Hiscock <don.hiscock at gmail.com> wrote:
> 
> 
> As time goes by and I've gotten to see many more 1930s sports-racers at places like Goodwood, that era has really grown on me.  Especially the pre-1940 Triumphs
> 
> Here are some nice ones, along with a bunch of other S-T products at Walton Hall in Warrington, Cheshire, UK in May 2023.
> 
> https://youtu.be/tr1A8T1NfHs
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