[TR] Sears to Sell the Iconic Craftsman Brand after 90 Years

[john Mitchell]

This is an interesting article on how Sear's CEO appears to be driving 
the brand into the ground but still making huge profit.

http://tinyurl.com/hc3lb25
On 1/8/2017 10:19 AM, dave n wrote:
> I will first say that I’m a bit of a tool snob, and have a pretty full 
> collection of craftsman tools.  its rare now that I have to go buy a 
> tool.  but when I do, I’ve been giving the lowe’s brand Kobalt a 
> look.  they also have a lifetime warranty although I have yet to test it.
> I will also say that I bought some wire cutters at Lowe’s that were 
> quite expensive ($30+), but they were totally worth it.  they will cut 
> almost anything that fits in the jaws.  best wire cutters ever!!!  
> totally worth it.  oddly enough, they are not Kobalt.
> from a nostalgic perspective, I think it is quite sad what has 
> happened to Sears and Craftsman.  You can already buy Craftsman tools 
> at Ace hardware.  I am surprised Sears is still alive – who shops 
> there??????  good time to sell their stock short
> *From:* Larry Griffin
> *Sent:* Saturday, January 7, 2017 2:07 PM
> *To:* triumphs at autox.team.net
> *Subject:* [TR] Sears to Sell the Iconic Craftsman Brand after 90 Years
> Sears must really need cash to survive since they are selling the 
> Craftsman Brand to Stanley Black & Decker for about $900 million. 
> Details are here:
> Sears Sells Craftsman Brand <http://tinyurl.com/h3rcpd6>
>
> This shocked and made me very sad when I read a news story last night 
> that didn't have as much detail as the link above. I've always used 
> Craftsman tools since since my uncle started helping me work on my 
> Spitfire back in the '60s. After reading the above, I feel a bit 
> better due to these details:
> 1) This might help Sears survive
> 2) Sears will continue to sell Craftsman. After 15 years Sears will 
> start paying Stanley Black & Decker a percentage of Craftsman sales.
> 3) Stanley plans to open a new US plant to make Craftsman tools
> 4) Craftsman will be available at more stores
> 5)Sears will receive a percentage of Stanley's Craftsmen sales for 15 
> years
> 6)The unlimited lifetime warranty will continue under Stanley
> 7)Stanley will develop and build Craftsman products to sell outside of 
> Sears. Not sure if this is good or bad. Hope they improve quality back 
> to former Craftsman standards.
> Still trying to digest this news, though. Thoughts anyone?​
>
> Larry
> 71 TR6
>
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