[TR] Reuters: BMW mulls fourth brand

[Joe Curry]

As Yogi says, "It's Deja Vu all over again"

Joe
----- Original Message ----- 
From: "Blake J. Discher" <bdischer at blakedischer.com>
To: "'TR List'" <Triumphs at autox.team.net>
Sent: Thursday, September 27, 2007 8:23 AM
Subject: [TR] Reuters: BMW mulls fourth brand


> FYI
>
> This on the business wires a short time ago:
>
> Reuters
> September 27, 2007 -- 09:00 CET
>
> FRANKFURT (Reuters) -- BMW AG may add a fourth brand under a new strategy
> that CEO Norbert Reithofer is presenting to the German carmaker's
> supervisory board, the Frankfurter Allgemeine Zeitung paper reported.
>
> Without citing the source of its information, the paper said the potential
> new brand would round out its current portfolio of premium BMWs, Mini
small
> cars and luxury Rolls-Royces, it said.
>
> The paper said BMW has ruled out acquiring Swedish brand Volvo from Ford
> Motor Co, which is sounding out interest in its European premium
nameplates.
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