[Healeys] Hyphened badge

[Simon Lachlan]

That got me digging around in my books and pictures. Both my BMC parts book and workshop manual are hyphenated. These books go up to and including MkII BT7.

But a pretty early, in AH terms, ad from Healeys at Warwick is unhyphenated. Simon

100-1.jpg

 

From: Healeys [mailto:healeys-bounces at autox.team.net] On Behalf Of Greg Lemon
Sent: 02 February 2015 03:46
To: Michael Oritt
Cc: AH Mail List
Subject: Re: [Healeys] Hyphened badge

 

Latest ad I found with a hyphen is 1960, kind of amusing, advertisement for the new 3000, shows a car under a cover, talks about the "big reveal".  Marketing to try to stir up interest and excitement in a new model that looks like just like the old one.  http://www.ebay.com/itm/1960-Austin-Healey-3000-car-introduction-photo-vintage-print-ad-/361201874152?pt=LH_DefaultDomain_0 <http://www.ebay.com/itm/1960-Austin-Healey-3000-car-introduction-photo-vintage-print-ad-/361201874152?pt=LH_DefaultDomain_0&hash=item54194f34e8> &hash=item54194f34e8

 

Greg Lemon

 

From: Michael Oritt <mailto:michael.oritt at gmail.com>  

Sent: Sunday, February 1, 2015 7:44 PM

To: Ge <mailto:gaagten at gmail.com>  

Cc: AH Mail List <mailto:healeys at autox.team.net>  

Subject: Re: [Healeys] Hyphened badge

 

I think we have established that there was probably no consistent change point from hyphenated to non-hyphenated which seems to support the idea that after the decision to change was made the stock of hyphenated badges was nevertheless used until exhausted.

 

However my original question was not "when" but rather "why" the switch was made.  There must have been a reason for making an affirmative decision to do something and I am genuinely surprised that the reason has never been made known,

 

Any thoughts here?

 

Best--Michael Oritt


 

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