[Healeys] New Healey

[Alan Bromfield]

Sometime later I believe the 'Healey' rights were purchased from Margot for
an estimated #1m and subsequently sold to the Chinese so that they could use
the Austin-Healey brand that they thought they had bought within the MG
Rover portfolio.

The Chinese then put the AH brand onto  a bicycle!!

I don't think that was expected.

On 13 July 2011 12:13, <Josef.Eckert at t-systems.com> wrote:

> At BMW it was a very short living idea of creating a new Austin-Healey
> amongst
> lots of other ideas in the developing department. At the end BMW management
> decided the BMW brand is strong enough to go with and there is no need to
> recreate new (old) brands. Who still knows the brand name Austin-Healey and
> how many potential buyers (young dynamic people with enough money to spend)
> have a specific association to that brand name - very few.
> So this idea disappeared very fast into the waste bin.
>
> Josef Eckert
> Konigswinter/Germany
>
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