[Fot] NASCAR

[Bill Babcock]

NASCAR has done a tremendous marketing job. the only thing that works  
against them is the old maxim--the fastest way to kill a bad product  
is to market it well. And the truth is that the product isn't that  
bad. For the most part the fans can watch the race in it's entirety,  
there's lots of drama, and tons of personality. By comparison CART/IRL  
is a thin gruel--the arrogant french pouf vs. the boorish canadian  
who's not afraid to trow a punch or bash a fender.

And let's not overestimate the sophistication of the available  
audience. "Wrestling", reality TV, Jerry Springer, American politics.  
Need I say more.