[Roadsters] re-launch of Datsun

[Richard Bush]

Dont forget Honda and Acura.  Acura makes great cars.

Richard Bush
512 574 8081

On Mar 2, 2012, at 11:36 AM, Gordon Glasgow wrote:

> Interesting. They appear to be following the Toyota structure:
>
> Lexus = Infiniti
> Toyota = Nissan
> Scion = Datsun
>
> If they're smart, they'll include something that is performance-oriented and
affordable in the line, in the spirit of the 1st-gen Sentra SE-R.
>
> It seems like Nissan has lost its way or abandoned the concept of affordable
sportiness. My wife test-drove a Versa and almost laughed out loud at how
totally gutless it was. And you can't get a stick in the Maxima at all
anymore. I'd like to get back into autocrossing a bit, but they don't make a
damn thing that might be competitive except the Z, and I can't afford one.
>
>
> Gordon Glasgow
> Renton, WA
> www.gordon-glasgow.org
>
> ----- Original Message -----
> From: "Dana Scribner" <dscrib2 at hotmail.com>
> To: "datsun roadsters" <datsun-roadsters at autox.team.net>, "drone"
<drone at drone-club.com>
> Sent: Friday, March 2, 2012 9:01:34 AM
> Subject: [Roadsters] re-launch of Datsun
>
> FYI TOKYO (Dow Jones)--Nissan Motor Co. (7201.TO) is considering adding a
> third brand to its Nissan and Infiniti badges by reviving its iconic Datsun
> brand, a person familiar with the matter said Friday. The Japanese car maker
> is actively "studying" the re-launch of Datsun, which it retired as a
> sub-brand in 1983, as it looks to target the fastest-growing emerging
markets
> over the next five years with a range of low cost vehicles, the person said.
> Details of the new marketing effort remain sketchy and it is unclear which
> markets are in line for a resuscitated Datsun, a brand first introduced in
> 1932 and perhaps best known among former loyalists in the U.S. and U.K.
> markets. Nissan would not confirm or deny such plans. A company spokesman,
> Mitsuru Yonekawa, declined to comment on future product strategy. The No. 2
> Japanese auto maker by sales volume is preparing to re-launch the brand by
> 2014 and sell up to 300,000 Datsun-badged vehicles a year, each priced
around
> Y500,000 ($6,173), according to a report in the Friday morning edition of
the
> Nikkei. Reintroducing Datsun could better position Nissan for an aggressive
> move into the ultra low-cost car segment globally without tarnishing the
image
> of its middle market Nissan and upscale Infiniti vehicles. The Japanese car
> maker announced last June that it wants to grab an 8% global market share by
> the end of March 2017 as part of a six-year business plan, up from 5.8% in
the
> fiscal year ended March 2011. Nissan is counting on much of that growth to
> come from China, India and other emerging economies with low per capita GDP.
> -By Chester Dawson, The Wall Street Journal, and Yoshio Takahashi, Dow Jones
> Newswires; 813-6269-2791; yoshio.takahashi at dowjones.com
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