[Roadsters] --> re-launch of Datsun

[RWM]

This ought to add at least $10k to the recent $33k/$38k fair market 
value of the original 2000!



On 3/2/2012 12:01 PM, Dana Scribner wrote:
> FYI TOKYO (Dow Jones)--Nissan Motor Co. (7201.TO) is considering adding a
> third brand to its Nissan and Infiniti badges by reviving its iconic Datsun
> brand, a person familiar with the matter said Friday.   The Japanese car maker
> is actively "studying" the re-launch of Datsun, which it retired as a
> sub-brand in 1983, as it looks to target the fastest-growing emerging markets
> over the next five years with a range of low cost vehicles, the person said.
> Details of the new marketing effort remain sketchy and it is unclear which
> markets are in line for a resuscitated Datsun, a brand first introduced in
> 1932 and perhaps best known among former loyalists in the U.S. and U.K.
> markets.   Nissan would not confirm or deny such plans. A company spokesman,
> Mitsuru Yonekawa, declined to comment on future product strategy.   The No. 2
> Japanese auto maker by sales volume is preparing to re-launch the brand by
> 2014 and sell up to 300,000 Datsun-badged vehicles a year, each priced around
> Y500,000 ($6,173), according to a report in the Friday morning edition of the
> Nikkei.   Reintroducing Datsun could better position Nissan for an aggressive
> move into the ultra low-cost car segment globally without tarnishing the image
> of its middle market Nissan and upscale Infiniti vehicles.   The Japanese car
> maker announced last June that it wants to grab an 8% global market share by
> the end of March 2017 as part of a six-year business plan, up from 5.8% in the
> fiscal year ended March 2011.   Nissan is counting on much of that growth to
> come from China, India and other emerging economies with low per capita GDP.
> -By Chester Dawson, The Wall Street Journal, and Yoshio Takahashi, Dow Jones
> Newswires; 813-6269-2791; yoshio.takahashi at dowjones.com