[British-cars] advertising Jaguar is not enough

Sat Mar 29 06:07:23 MST 2008

In a message dated 3/29/08 7:45:36 AM, rovercar at comcast.net writes:

> People interested in railroad history refer to companies that went out
> of business as "fallen flags" and let them rest in peace. I think we
> should do the same with "fallen flag" automobile marques.
> 
> Glen
> 
   Not as long as there's even a dime's worth of "value" in the brand...
   A quick trip down a Wal-Mart or K-Mart aisle reveals "Mack" boots
   and tons of "stuff" with a recognized labels...once you own the
   name you can slap it on anything...Tata "could" call their $2,500
   car a Jaguar if they wanted...

Tony in NJ
W.A.S.T.E.

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