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Re: Re; Triumph resurrection, not.

To: Fred Thomas <vafred@erols.com>, Allen Patterson <kormanfastbmw@worldnet.att.net>, triumphs@autox.team.net
Subject: Re: Re; Triumph resurrection, not.
From: Joe Curry <spitlist@gte.net>
Date: Thu, 02 Mar 2000 09:00:12 -0700
References: <38BE7F6D.D96E9028@worldnet.att.net> <004801bf8460$5a289880$55eaa4d8@vafred> <38BE8ED2.2DE7BAA2@gte.net>
Oops, my fliuf is showing again.  That should read: "Motorcycles"!

Joe

Joe Curry wrote:
> 
> Interestingly enough, I went down to the License Bureau yesterday to
> license Huxley the Spit.  I had all the paperwork completed and
> mentioned that I wanted the "Historic Vehicle" plates for it.  The clerk
> said, "I don't think we have those for motorcyldes."
> 
> You can figure out the gist of the remainder of the conversation!
> 
> Joe
> 
> Fred Thomas wrote:
> >
> > Allen, I do not think 70% of the potentional buyers would have ever heard of
> > "Triumph", let alone know about any past problems associated with the cars,
> > look at the posts the last few days of people not even knowing what kind of
> > car they are looking at as you drive past. People today buy what they want,
> > when they want it, and do not base this on what happened yesterday, SUV's
> > also come to mind, considered a BF tank 30 years ago, with very poor sales,
> > and gas @ .25 per gallon, yet today with gas approaching 2.00 a gallon,
> > dealers can't get enough of them, money and memories are very strange
> > companions.  "FT"
> > ----- Original Message -----
> > From: Allen Patterson <kormanfastbmw@worldnet.att.net>
> > To: <triumphs@autox.team.net>
> > Sent: Thursday, March 02, 2000 9:49 AM
> > Subject: Re; Triumph resurrection, not.
> >
> > >
> > >
> > > BMW has already considered resurrecting the Triumph badge, but promptly
> > > shelved the idea.
> > > 2 reasons were given:
> > >
> > > 1) Even close to 20 years after the last Truimph was imported, the brand
> > > name still is associated with poor build quality and lack of reliability
> > > (guess that's what happens when your last hurrah is a TR7.  No smart
> > > comments, I had one, total POS).
> > > The notion that you come out of the box running by introducing a new car
> > > with previously well-known  name wouldn't work since they would have to
> > > overcome the perceptions associated with this name.
> > >
> > > 2) Cannibalization of Z3 sales and other models.  Where would a Triumph
> > > fit in the current BMW product line?  They've got the 2 seat convertible
> > > with the Z3 (TR6, TR3-4, Spitfire), M-Coupe (GT6), etc.
> > >
> > > Hey, I'd like to see the name resurrected too, but in reality it's a
> > > very slim possibility.  The best hope would likely be for BMW to sell
> > > off the name to a company that doesn't have the types of cars Triumph
> > > was noted for building.  Rover may just go away or be sold off.  The
> > > Mini will be in BMW showrooms this fall.
> > >
> > > Regards,
> > > Allen Patterson
> > > (a Triumph owner lost somewhere in BMW land)
> > >
> > >
> 
> --
> "If you can't excel with talent, triumph with effort."
>  -- Dave Weinbaum in National Enquirer

-- 
"If you can't excel with talent, triumph with effort."
 -- Dave Weinbaum in National Enquirer

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