Hmmm, I thought that the continuous competition across all product
lines was one of the problems at GM. It became impossible to really
distinguish a Pontiac from a Chevrolet...
Obligatory Brit content - do I really have to remove my steering
column/link to replace the driver's side motor mount on my 1977 MGB ??
Jake - looking for an easier way...
&&&&&&&&&&&&&
>Just take a look at this summers "British Car" magazine for the section
>titled "Lost Leylands"- Hard evidence of several very interesting
>engineering projects, some of which were almost in production, with large
>amounts of money spent, only to be squashed by the B-PS-L management.
>Rover, MG, Triumph, Jag. They all suffered. BPSL couldn't see producing any
>model that might compete with anything else in their line, and ended up
>killing almost everything, rather than having a variety of models able to
>compete for market niches. Just the opposite of some very successful
>marketing stratigies. Look at Coke- they don't pare down to one model, they
>make a wide range of similar product to cater to every taste, and grab a
>larger chunk of shelf space in the process. Britian's array of auto
>manufacturers did just this in the 50's and 60's.
|