E type or XKE? (the definitive answer?)

[jeffreys_m_j@bt-web.bt.co.uk]

From:   NAME: Mike Jeffreys         [DAT31 ]
        FUNC: DAT31                           
        TEL: 0473-645609                      <JEFFREYS M J AT WEB AT WEBCS>
To:     british-cars@autox.team.net@unet


Last night on Channel 4 there was an item on the history, with respect to 
image (art), of the E-type Jaguar. In the program there were snippets of 
the original US advertising campaigns (this is what we were led to believe) 
,in colour, where the expression XKE was used instead of E-type. Also the
US voice over said Jag-waar rather than Jag-u-r. The cars in the adverts
had the perspex (?) headlight covers (mark1?). Obviously all the UK people
said E-type.