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Re: Hankook Tire Deal!

To: Dave Whitworth <dave@wcsllc.net>
Subject: Re: Hankook Tire Deal!
From: John Lieberman <johnlee@softdisk.com>
Date: Tue, 26 Feb 2002 18:11:20 -0600
Actually, Dave, that partnership was FIRST announced at the National
Convention in Denver earlier this month.  It included the unveiling of a
huge Hankook banner draped all the way across the dias at the Saturday
luncheon.  NOW we know the details.

I, too, applaud Steve and everybody else involved at the national office
for their efforts to market our organization.  I think they're doing a
bang-up job of it.  And I think we're going to see a lot more "partners"
coming onboard in the months ahead.

But I also think that we're NOT going to see that continued marketing
growth if the people on this list start off the relationship by running
down the new sponsor because they don't yet have the tire or widget or
whatever for MY car.  I've already seen several responses headed in that
direction.  Instead, I think we should be thanking them for getting
involved with us - promising our support if they have a product we can
use - and encouraging them to listen to our wants and needs if they
don't so they can better meet our needs in the future.

It's just like getting sponsorship for your own race car!!!  Only, in
this case, we're all in the same boat.  8<{)

John (Old Fartz & TLS #37) Lieberman


Dave Whitworth wrote:
> 
> >From SCCA.org
> 
> Good job Steve Johnson!
> 
> Dave
> 
> SCCA. PARTNERS WITH HANKOOK TIRE FOR
> SOLO STREET TOURING S PROGRAM
> (snippage)

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