Just to add some additional laughs, I took a close look at the :30 spot. The
shot of the Pro Solo cars starting (the only exposure of Solo 2 or Pro Solo in
the spot) was exactly one second and 26 frames (30 frames a second). Not even a
full two seconds. And what percentage of the membership are we? I thought we
(Solo 2) were the best recruitment tool of the club. Not in the spot that airs.
Matt Murray
mattm@optonline.net
Copyright 2001, Matthew D. Murray. Permission to reproduce these words
on the list explicitly granted.
----- Original Message -----
If any of you have seen the latest marketing videos from SCCA you would
realize that almost anyone has better marketers than our friends in
Denver....especially true regarding Solo II, our 'entry level' motorsport.
The 30 second ad is no more than a road race corner worker recruitment ad,
while the 4 minute promo is simply action shots of road racing, Denver HQ
(who wants to see that?), Solo II, and road rally set to music with one
exception....a ten second interview of a road race course worker and his
reasons for doing the same. To say the least, I was disappointed!
I would think that Denver has the responsibility to promote Solo II as the
easiest way for first timers to get into the SCCA where they can then find
their own way. Perhaps we should insist that a percentage of the Solo II
operating budget goes to such an effort.
John Hartsock, RE Delta Region SCCA
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