Tata won't have the money to continue the 25 year trend of dumping money into Jag. Ford fixed the quality problems of the eighties but screwed up the brand marketing. They need more than an ad agency
John you missed the point. Your still thinking Ford's failed copy cat business plan. There is no rule handed down from God that the marketplace will only accept the BMW and Mercedes market strategy.
Probably best to say that Ford's business plan for Jag vehicle development has just been told that it has about 5 years to live and that parts of it such as marketing will probably morph within 6 mon
One thing you got to admit about Tata, is that they got Jaquar & LR for a good price compared to Ford. Let's hope their mechanical design is half as good as their buisness skill. Fred _______________
JP Morgan got Bear Stearns cheep, too... ;-( Tony in NJ W.A.S.T.E. ** Create a Home Theater Like the Pros. Watch the video on AOL Home. (http://home.aol.com/diy/home-improvement-eric-stromer?video=15
Only time will tell. Tata has a lot of respect for both marques, looks at them as providing access to new markets and doesn't want to screw them up. Tata will extract itself from Ford's parts bins a
Well, some Rover automobile people are already making noises about reviving the Rover marque. Remember, Land Rover was just an offshoot of the Rover Company in decades past, and Tata has the rights t
BMW markets a Land Rover designed by Land Rover. Ford markets a Land Rover designed by BMW. Tata will market a Land Rover designed by Ford. Tata markets a Land Rover designed by Tata. I have my grand
Not as long as there's even a dime's worth of "value" in the brand... A quick trip down a Wal-Mart or K-Mart aisle reveals "Mack" boots and tons of "stuff" with a recognized labels...once you own the
According to a decision of a British court that axe could very well be sold as your grandfather's original axe... Google up The Case Of The Old Number One Bentley... ;-) Tony in NJ W.A.S.T.E. ** Crea
It does raise the question of when a marque dies and if you are loyal to a design philosophy, a cherished history or just a brand name. BMW markets a Land Rover designed by Land Rover. Ford markets a
BMW owns the Triumph name so it would be more like a Beemer roadster with a TR plate. Kind of like those Beemers running around with Mini tags. BMW had the Rover name. Ford bought it from BMW to assu