Jeremy Braithwaite wrote:
>
> Keith
>
> <<Surely you've heard that Chevy had trouble selling the Nova in
> Spanish-speaking countries until they came up with a name that didn't
> mean, "It doesn't go.">>
>
> Sounds just like the problem Mitsubishi had with Pajero ... it means
> 'w*nk*r' in Spanish! They remnamed it Shogun in some markets.
>
> In a similar vein I understand that the IT company W*ng developed at huge
> expense a new services initiative for their customers which they called
> 'W*ngCare'. It was only after they had printed all the brochures and
> distributed them all around the world that somebody actually pronounced the
> name out loud! Must have been somewhat career limiting.
>
> regards
>
> Jeremy
> Age & Treachery Racing Australia
> http://ourworld.compuserve.com/homepages/atroz
And those very good examples are why MAZDA never went ahead with its BETA!
Cheers
Mark Donaldson
Auckland N.Z.
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