Doug Mitchell wrote:
>
> To: ALL
>
> I have been asked to forward this survey to as many people as possible.
> This is a real survey being conducted by an employee of Ford Motor
> Company. I am not collecting the responses, so do not send your replies
> to me. If you receive more than one copy, please return only one.
>
> Please send your responses to:
>
> mikekim@e-mail.com
>
> =====================Note forwarded from Michael Kim==========================
> From: Michael Kim
>
> Subject: Sports Car Survey
>
> Hi! Here's your chance to influence a future car design. Please take 3
> minutes of your time to fill out this survey. It's only 11 questions long!
>
> QUESTIONS
>
> 1. What kind of car do you currently drive? __________________
>
> 2. If money's no object,
> What kind of car would yo like to own? __________________
>
> 3. If money IS object,
> What kind of car would you like to own? __________________
>
> 4. How much do you plan on spending on your next car? $________
>
> 5. For that SAME price, if you had a choice among these below,
> Which one would you choose? (Please rank them 1-6)
>
> ___Sedan ___Wagon ___Sports Car ___Minivan ___Compact Utility
>___Truck
>
> 6. How important is entry/exit when you consider buying a car? (Put an "X")
>
> ___Not at all ___Somewhat ___Very Important
>
> 7. How would you rate entry/exit of a typical sports car? (Please put an
>"X")
>
> ___Very Bad ___Bad ___O.K. ___Good ___Very Good
>
> 8. Please rate the following doors in terms of visual image appeal.
> (1-no appeal, 5-very high appeal)
>
> Conventional door ___
> Sliding door (like a minivan) ___
> Gull-wing door (like in "Back to the Future") ___
> Jacknife door (like a Lamborghini) ___
>
> 9. Now please rate the same doors with respect to entry/exit practicality.
> (1-no appeal, 5-very high appeal)
> Conventional door ___
> Sliding door ___
> Gull-wing door ___
> Jacknife door ___
>
> 10. IF these doors offered better entry/exit than a conventional door,
> How much EXTRA would you be willing to pay for these doors
> on a $15,000 - $20,000 sports car? (Chrysler minivan door: $500 option)
>
> Sliding door $_____
> Gull-wing door $_____
> Jacknife door $_____
>
> 11. Now, if they are free, which one would you choose? (Please rank 1 - 3)
>
> Sliding door ___
> Gull-wing door ___
> Jacknife door ___
>
> DEMOGRAPHICS
>
> Sex: ___Male ___Female Age: ___ State: ___ Country: __________
>
> Marital Status: ___Single ___Married ___Divorced
>
> Thank you very much for filling out this survey! Now, could you please forward
> this survey to everyone who has access to internet? Please find as many people
> outside the company, especially your friends in school. We need as many youth
> responses as the female responses. Have a great day!
>
> Please send the replys to: mikekim@e-mail.com
>
> Sincerely,
> MIKE KIM
> Product Strategy-New Concepts¦ If they say it can't be done,
> Ford Motor Company ¦ show'em how it's done.
>
> ========================End of
>forward=========================================
> Thanks for your assistance.
> Doug MitchellGreat TRIUMPH material as usual. No wonder the "regulars" are
>pissed.
Jim
BTW I would NEVER buy a Ford, especially NOW.(Sorry DJ)
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