| I gave a keynote address last week to an aerospace supplier's excellence 
alliance group 
(http://www.rockfordil.com/news-from-the-region/latest/p/item/457). To 
emphasize the point that what you do today has a profound and sometimes 
indelible influence on a company, I asked everyone to clear their minds, close 
their eyes and rewind to, say, October 2009. I asked the audience to shout out 
one word, free-associated with the word I was going to say. I said the word 
"Toyota". The crowd shouted back "quality". I asked them to fast forward to 
today, and asked what word they would shout out. I got "defects, lawsuits, 
crap...", etc. 
It takes decades to build a reputation, and seconds to destroy it. Like it or 
not, perception is reality. I also asked the open ended question as to whether 
the group thought the the problem was caused by a lack of lean manufacturing, 
or an excess of it. Tough answer.
Ron 
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