RE: rover

["Banbury, Terrence" <Terrence.Banbury@dnr.state.oh.us>]

We'll I'm glad Phoenix went to the limit before giving in.  Shows you how
strong the "brand recognition/loyalty" is in BMW's perception.  

> ----------
> From:         John Cave[SMTP:cavej@mcmaster.ca]
> Sent:         Monday, May 15, 2000 3:12 PM
> To:   Banbury, Terrence
> Cc:   Spitfire List
> Subject:      Re: rover
> 
> The chief negoiator for Phoenix  has said B.M.W. was insistant it would
> not
> release the Triumph or Riley brands, so insistant were they that it almost
> broke the deal. So who knows.
>        john
> 
> "Banbury, Terrence" wrote:
> 
> > Why would they care to retain them?  Future plans or do they simply want
> to
> > deny others the opportunity to compete against them using these names?
> >
> > > ----------
> > > From:         John Cave[SMTP:cavej@mcmaster.ca]
> > > Reply To:     John Cave
> > > Sent:         Monday, May 15, 2000 1:14 PM
> > > To:   Spitfire List
> > > Subject:      rover
> > >
> > >
> > > Been away so you may already be aware of this Rover group has been
> > > bought by Phoenix Plc from B.M.W. the only old English
> > > names B.M.W. would not give up were TRIUMPH and RILEY.
> > >                         Regards John Cave
> > >
>