Listers,
This came across my desk today....
Rolls Royce did a comparable stumble a few years ago when they
introduced the
new model in their famous lineup (Silver Ghost, Silver Shadow, Silver
Spirit,
Silver Cloud, etc), the "Silver Mist"... similarly to the embarrassed
silence
from their German dealer network... seems that "silver-plated turd" is
not the
most appealing name for the ultimate prestige automobile. :-)
A hair products company, Clairol, introduced the "Mist Stick", a curling
iron, into Germany only to find out that mist is slang for manure. Not
too many people had use for the manure stick.
'Irish Mist' Irish whiskey marketed in Germany, where Mist is an
alternative word for manure.
Submitted by . . .
gep2 @computek.net
If you liked these check out American Business Slogans at
http://comedycenter.com/archive/1997/12/E19971203.htm
This Column is archived at:
http://www.ComedyCenter.com/archive/1998/02/E19980213.htm
Cheers!
--
Fred Kuzyk
President, Morgan Sports Car Club of Canada
Visit the Morgan Sports Car Club of Canada's website at:
http://www3.sympatico.ca/msccc
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