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Re: Color and resale value

To: /R=MPMH/R=IN/R=autox.team.net/U=morgans/FFN=morgans/@mr.mops.wl.com
Subject: Re: Color and resale value
From: Joseph DeLuca <DELUCAJ@mops.wl.com>
Date: Fri, 07 Mar 1997 10:34:19 -0500
>> Are "classic" green and subdued colours 
>> likely to hold value better than, for example, a bright red or yellow.  
>> Any views or experience?   I ask, because I was thinking of Ferrari Yellow, 
>> with black ambla (synthetic) !

Colin,

My '62 4/4 is Ferrari yellow and it is a fanastic head-turning color for a 
Morgan.  I was able to pick the color of my choice when I bought the car and 
had to strip all five layers of previous paint which had begun to crack and 
peel.  There have been no regrets.

As to resale value, there is no way to predict what color the buyers will want. 
 I mean the real money-in-hand buyers may be few in number.  As a for-instance, 
my wife is currently shopping for a 89-92 Jag XJS convertible.  Almost all of 
the ones available in our area are black.  Obviously this is a popular macho 
color that should appeal to a broad audience.  

Unfortunately, Joyce hates black with a passion (she's more passionate than 
macho) especially since the numerous cat footprints show up glaringly on the 
hood and trunk (or bonnet and boot for our overseas friends).  She currently 
has a black car and has vowed "never again".

We have left several jag sellers stupefied that we would ignore large price cut 
offerings because of the color (they thought we were just trying to get the 
price down), but that's the way it is.  There is no predicting peoples 
preferences.

The moral of this story is, if you paint the car BRG to improve resale, and 
give up your dream of Ferrari yellow, the day may dawn when you go to sell it 
and prospective buyers will say "Hate green... too bad it's not yellow".

Go for the yellow,

Joe DeLuca
Sparta, NJ
'62 4/4 Series 5 Competition Model


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