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Re: MG is reborn?

To: "Martin C. Jones" <M.C.Jones@staffs.ac.uk>, <mgs@autox.team.net>
Subject: Re: MG is reborn?
From: "Paul Hunt" <paul.hunt1@virgin.net>
Date: Thu, 16 Mar 2000 19:32:48 -0000
Alchemy are venture capitalists that buy loss-making companies that they
think have a future, invest in them, turn them round, then sell them on as
going concerns.  However they have never bitten off anything as big as Rover
before.

PaulH.

----- Original Message -----
From: Martin C. Jones <M.C.Jones@staffs.ac.uk>
To: <mgs@autox.team.net>
Sent: Thursday, March 16, 2000 3:26 PM
Subject: MG is reborn?


> BMW has today sold off the bits of Rover it doesn't want to
> a venture capital company. Below is a statement from that
> company. By the way the company in question has been
> involved in pubs and restaurants up to now. I don't want to
> get too cynical but.....
>
>
> Alchemy Partners is pleased to announce the
>               impending launch of the MG Car Company following
>               today's outline agreement with BMW to acquire Rover
>               Group.
>
>               The new company will continue with Rover's current
>               model range of the 25, 45, 75, Old Mini and MGF will
>               provide ongoing service to Rover's customers.
>
>               The new company will focus on developing a state of
>               the art British built product range worthy of the
>               sporting heritage of the MG name.
>
>               The product will use the latest developments in
>               composites and aluminium body technology and will
>               appeal to the motoring enthusiast well versed in the
>               history of the marque going back to the former Morris
>               Garages which started modifying standard Morris
>               Cowleys in 1922.
>
>               The MG Car Company will be synonymous with British
>               technology and manufacturing know-how at its best,
>               producing cars which are sought after in the medium
>               volume segment of the market.
>
>               The new company will be a responsible custodian of
>               the MG brand and the entire current Rover model
>               range investing in and taking its products to new levels
>               of desirability.
>
>               It is expected that the MG Car Company will employ a
>               significant workforce and will rapidly develop into a
>               selfstanding highly viable British car manufacturer.
>
>
>
> ====================================================
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>


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