Bryan,
What really confusing it is that Ford is TWO entities and we use the name
interchangeably. Ford is a multy-national, huge corporation with tens of
thousands of employees and it is also a brand with a brand manager, a brand
group, etc. We never refer to the Ford Motor Company as anything other than
Ford. When we speak about General Motors we are speaking of the corporation.
When we speak of Cadillac or Chevrolet we become brand specific. Makes a lot
more sense.
Bob D.
-----Original Message-----
From: Bryan Savage <b.a.savage@earthlink.net>
Sent: Jan 23, 2005 9:37 PM
To:
Cc: land-speed@Autox.Team.Net
Subject: Re: Can you define what is "Ford"
What is Ford? It is a BRAND managed by a brand manager and his staff
of over 100 people. A brand is a marketing tool that takes advantage
of the fact that purchasers tend to identify with brands.
Where the parts are made and/or assembled doesn't mean anything.
All that matters is the design specifications, parts that meet those
specifications and an automated assembly line to assemble the parts.
NOTE: I am ONLY talking about cars that have over 100,000 or more copies
built per year.
Now this really muddies the water:
GM, Ford Announce $720 Million Investment To Build
All-new Front-wheel-drive Transmission.
What a mess....
Bryan
R. Denton wrote:
> I hate to burst the bubble, but none of those aforementioned departments of
>Jaguar, i.e., design, electronics, etc, are independent any more. It is indeed
>a Ford.
>
> Bob D.
>
> -----Original Message-----
> From: Keith Turk <kturk@ala.net>
> Sent: Jan 23, 2005 9:14 AM
> To: ardunbill@webtv.net, MPittwood@compuserve.com, land-speed@Autox.Team.Net
> Subject: Re: Can you define what is "Ford"
>
> Malcolm.... A Jaguar is just that... who owns it only aids in establishing
> design parameters ... I don't think of it as a Ford... it's a Jag...
>
> BUT when it comes to design stuff, especially Electronic's which the Jag
> folks are very into.... I'd perfer they listen to the design intents of Ford
> .... as Ford has a better electronic history... Basically they understand
> that Electricity has to flow back to the source and not through a painted
> bit of metal ground.... a classic Lucas problem.
>
> Interesting questions thou....
>
> Keith
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