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Re: Longbridge MG Rover plant.

To: "davidwjones" <davidwjones@cox.net>
Subject: Re: Longbridge MG Rover plant.
From: Eric (Rick) Wilkins <wilko2@cox.net>
Date: Fri, 8 Apr 2005 10:31:57 -0700
Yeah I simplified it too much. Main point being that the "bean 
counters" probably killed by doing too much to make it profitable to 
soon. The formula meant that (as is so common) the car was made with 
too many cheap shortcuts, and was priced too high.
Better market research and more realistic profit timetable would more 
likely have made it a success, or even saved it from the eventual 
demise.

On Apr 8, 2005, at 10:25 AM, davidwjones wrote:

> That, and the tag was about $10,000 too high.
> Dave J,
> ----- Original Message -----
>  From: dwflagg@juno.com
> To: wilko2@cox.net
> Cc: david@bighealey.ltd.uk ; healeys@autox.team.net
> Sent: Friday, April 08, 2005 1:15 PM
> Subject: Re: Longbridge MG Rover plant.
>
> That and the fact that the design wasn't even close. A hot
> engine would not have made much of a difference. Too many gadgets
> and not enough car!!
>
> Doug
>
>
>
> Well,
> It's not only the UK who has lame business managers.
>
> Ford is closing the famous plant that has most recently been building
> the retro looking T Bird. That plant will close in July and thousands
>  will lose their jobs.
>
> This one is a combination of the business managers and the engineers
>  (maybe with business pressure) to not put a decent engine in the car 
> to
> make it a "true T Bird" that woul d actually sell and compete with
> other cars in it's class...




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