I was not a fan of NASCAR until I went to a race with corporate group. With a
sponsored car driver to root for the dynamics change, and I think that the fan
base that drools over Junior or Tony or whoever has found that same dynamic. I
walked down trackside by the front straight with some customer and the rush of
air, the smell of rubber and fuel is intoxicating. Take in a NASCAR race live
and you may start to like it....and whether you like it or not, aren't we all
enjoying the rebirth of road racing with Grand Am which is tied closely to
NASCAR? Combined with the ALMS we have great racing to watch.
-----Original Message-----
From: fot-bounces@autox.team.net [mailto:fot-bounces@autox.team.net] On Behalf
Of Bill Babcock
Sent: Friday, October 24, 2008 12:25 PM
To: Group44TR7@aol.com
Cc: fot@autox.team.net
Subject: [Fot] NASCAR
NASCAR has done a tremendous marketing job. the only thing that works
against them is the old maxim--the fastest way to kill a bad product
is to market it well. And the truth is that the product isn't that
bad. For the most part the fans can watch the race in it's entirety,
there's lots of drama, and tons of personality. By comparison CART/IRL
is a thin gruel--the arrogant french pouf vs. the boorish canadian
who's not afraid to trow a punch or bash a fender.
And let's not overestimate the sophistication of the available
audience. "Wrestling", reality TV, Jerry Springer, American politics.
Need I say more.
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