The way I see this price thing - every new car is always much cheaper at
this stage of introduction. Remember the Miata was to be a 12,000 dollar
car - hit the show rooms at 15K plus. The new Z will may be 29,999 at
introduction, but well over 30K with any options and a year later will be
around 35K. The marketing strategy is to get any possible potential buyer
all excited (low price, sales pitch, ....) then when the car hits the show
room people will not freak out over 2 to 4K more. If they do their job
right people will walk into the show room and have to have one. Heck - Mom
paid 20K (5K over list) for Miata #366 because she had to have it.
Phil
-----Original Message-----
From: STAN CHERNOFF [SMTP:az589@lafn.org]
Sent: Tuesday, January 09, 2001 10:54 AM
To: datsun-roadsters@autox.team.net
Subject: Z Concept - OT
A couple of points.
First, the new Z car is not a "Concept" since it is close to the
final
production version.
Second, Nissan said that the price would be under $30K.
These comments were made by the big "boss", Carlos G., in an
interview by
CNBC at the Detroit car show yesterday. There is a car that was
displayed
to the employees at Nissan headquarters yesterday.
Stan
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