(jeffreys_m_j@bt-web.bt.co.uk) writes:
> In the program there were snippets of the original US advertising campaigns
> (this is what we were led to believe), in colour, where the expression XKE
> was used instead of E-type. Also the US voice over said Jag-waar rather than
> Jag-u-r. The cars in the adverts had the perspex (?) headlight covers
> (mark1?). Obviously all the UK people said E-type.
Hmmm. Methinks maybe if I reply to this message I will stop receiving multiple
copies of it for unknown reasons. :-)
I recently picked up at a garage sale a copy of the Visitor's Guide to the
1969 Chicago Auto Show. This is that huge program book, 95% advertising, which
they always sell at the front door for a ridiculous amount of money which no
one ever buys. Someone did buy this one, and 23 years later I bought it from
them for a buck. What a find. It has huge adverts for every marque sold in
the U.S. (yes, fans, even the Austin America gets a whole page), and some of
the _really_ obscure ones such as Simca probably blew their whole annual bud-
get to get into that book. I'll try to dig it out this evening and see how
Jaguar was marketing the E-type to the Americans in 1969.
Andrew C. Green
Datalogics, Inc. Internet: acg@dlogics.com
441 W. Huron UUCP: ..!uunet!dlogics!acg
Chicago, IL 60610 FAX: (312) 266-4473
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