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Re: Promotion Efforts(was Solo on TV)

To: Matt Murray <mattm@optonline.net>, <PROTURNER@aol.com>,
Subject: Re: Promotion Efforts(was Solo on TV)
From: Michael King <mapco@att.net>
Date: Fri, 21 Dec 2001 09:44:43 -0500
Yeah, but how many frames did the bikini contest get?...hmm?

Mike


on 12/20/01 6:57 PM, Matt Murray at mattm@optonline.net wrote:

> Just to add some additional laughs, I took a close look at the :30 spot. The
> shot of the Pro Solo cars starting (the only exposure of Solo 2 or Pro Solo in
> the spot) was exactly one second and 26 frames (30 frames a second). Not even
> a full two seconds. And what percentage of the membership are we? I thought we
> (Solo 2) were the best recruitment tool of the club. Not in the spot that
> airs.
> 
> Matt Murray
> 
> mattm@optonline.net
> 
> Copyright 2001, Matthew D. Murray.  Permission to reproduce these words
> on the list explicitly granted.
> ----- Original Message -----
> If any of you have seen the latest marketing videos from SCCA you would
> realize that almost anyone has better marketers than our friends in
> Denver....especially true regarding Solo II, our 'entry level' motorsport.
> The 30 second ad is no more than a road race corner worker recruitment ad,
> while the 4 minute promo is simply action shots of road racing, Denver HQ
> (who wants to see that?), Solo II, and road rally set to music with one
> exception....a ten second interview of a road race course worker and his
> reasons for doing the same. To say the least, I was disappointed!
> I would think that Denver has the responsibility to promote Solo II as the
> easiest way for first timers to get into the SCCA where they can then find
> their own way. Perhaps we should insist that a percentage of the Solo II
> operating budget goes to such an effort.
> 
> John Hartsock, RE Delta Region SCCA
> 
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