As publications are finding out, web sites are not the end all to increased
subscriptions. It is a mistake to drop hard copy print. Advertising $$, IMHO,
are not well spent on web pages as it is too easy for a consumer to
ignore/delete or otherwise. And many people like to have the hard copy in fornt
of them. Something akin to a feel good for getting something for your money
other than a computer screen of info. We found that out in our region regrding
our newsletter. Going to an entirely electronic format, at least in this
current era, is a mistake.
To much of a *good* thing??
Mike Dickerson
In a message dated Thu, 30 Aug 2001 9:21:24 PM Eastern Daylight Time, "Rocky
Entriken" <rocky@tri.net> writes:
> Got this from a fellow journalist today...
>
> > Yesterday, On Track online, the only remaining version of On Track
> magazine,
> > notified it's contributors that it is pulling the plug on the website.
> >
> > Thus ends the "On Track" era, which began as a tabloid magazine in 1982,
> > switched to a magazine format in 1984, and was converted after 18 years as
> a
> > print publication to an online-only service the first of this year.
> >
> > R.I.P. OT
>
>
> Looked at the website (http://www.ontrackonline.com/) and found only a
> single page stating "This website is temporarily closed while we redesign
> it. Please check back again."
>
> Now a total shutdown of a racing website for "redesign" in the middle of the
> season is bizarre enough to suggest that if you check back there may be
> nothing there.
>
> I'll miss OT. It was a good publication -- doing a good job of living up to
> its motto of being the "racing magazine of record." I have all the print
> issues, sorry not to be getting more.
>
> --Rocky Entriken
>
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