any more info on the sunnoco deal???
Jeff
On Sun, 21 January 2001, TeamZ3@aol.com wrote:
> We also have an agreement with Sunoco. Expect to see the Sports Car Club of
> America name on every Sunoco gas pump. OK, Sunoco ha a limited availability
> market, but it's the same concept to get our name on the Fram filter box,
> about 60 ft of name space at every Walmart across the country.
>
> The whole point is to get our club name out in front of people who don't know
> we exist. No more Secret Car Club of America.
>
> Mark
>
>
> > From: Rocky Entriken
> > . . . While this may have been one of the easier marketing coups S.Johnson
> > has
> > done or will do, it does mark an initial step in both trying to get the SCCA
> > name out there, and in trying to get Corporate America to support what we
> > do. . . .
> >
> > . . . When's the last time you saw a K&N ad
> > on television or in a magazine (other than car mags)? What exposure to The
> > World would K&N give us? If you, as a consumer, really like the K&N then by
> > all means use it! But realize that while the K&N may (in your opinion)
> > further your competition goals, it would do little to further SCCA's
> > exposure goals. A corporate support that may be 10% of K&N's marketing
> > budget may be a tenth of a percent of Fram's -- thus it would be out of
> > reach for a K&N and easily within reach for a Fram. And that is to our
> > benefit.
> >
> > --Rocky Entriken
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